Prime Video Mexico Announces ‘Every Minute Counts’ at Iberseries & Platino Industria

Prime Video Mexico announced its most expensive production to date, the earthquake drama “Every Minute Counts,” during the Iberseries & Platino Industria event. Utilizing advanced Unreal Engine technology, the series depicts the devastating 1985 Mexico City earthquake. Pre-production lasted six months, followed by an additional six months of shooting, showcasing a significant investment in original Latin American content.

At the recent Iberseries & Platino Industria event in Madrid, Prime Video Mexico showcased its most ambitious series to date, titled “Every Minute Counts” or “Cada Minuto Cuenta.” This original series, centered on the tragic earthquake that struck Mexico City on September 19, 1985, employs cutting-edge Unreal Engine virtual screen technology, a method first adopted in larger productions like Disney’s “The Mandalorian.” Alonso Aguilar, head of Mexico Originals at Amazon Studios, discussed the unprecedented scale of this technology’s application within Mexico and Latin America. He emphasized that while smaller productions in the region have utilized such technology, this series represents a significant advancement. The pre-production phase took six months, followed by an additional six months of filming, under the direction of showrunner Jorge Michel Grau. Aguilar further mentioned that they are currently developing two more projects—one movie and another series—that are also leveraging this advanced 3D virtual technology, originally established by Ilm and Epic Games.

The article highlights Prime Video Mexico’s substantial investment in its original content, particularly through the series “Every Minute Counts,” which marks a historic milestone in Mexican cinema and television. The significance of the 1985 Mexico City earthquake provides a poignant historical backdrop, allowing for a dramatic representation of the events that transpired. The use of advanced cinematic techniques such as Unreal Engine represents a critical evolution in how stories can be told, signaling a new era for productions in Latin America. By embracing these technologies, Prime Video aims to enhance production quality, attract viewership, and establish itself as a leading platform for high-quality original content in the region.

In conclusion, Prime Video Mexico’s unveiling of “Every Minute Counts” reflects both a significant financial commitment and a technological renaissance within Latin American filmmaking. This series, enriched by state-of-the-art production techniques and a compelling historical narrative, positions Prime Video as a key player in the region’s entertainment landscape. The investment in technology and storytelling promises to elevate future productions, continually redefining the boundaries of cinematic excellence in the area.

Original Source: m.imdb.com