Bold Rock Hard Cider Closes Asheville Taproom Post Tropical Storm Helene

Bold Rock Hard Cider has closed its Asheville taproom due to the adverse effects of Tropical Storm Helene, marking a significant loss amid broader challenges in the local service industry, which is experiencing severe tourism declines. While the Asheville location is shutting down, other taprooms in Mills River and Charlotte remain open for business.

Bold Rock Hard Cider has announced the closure of its Asheville taproom, referencing the detrimental impact of Tropical Storm Helene as a key factor in this decision. The company made the announcement on December 6, expressing regret over the closure and highlighting that ongoing market challenges compounded their difficulties. They emphasized their appreciation for the Asheville community and the connections made during their time at this location, stating, “It is with sadness that we announce the closing of our Bold Rock Asheville taproom.”

This move reflects the broader struggles faced by Asheville’s service industry. According to a report by the Buncombe County Tourism Development Authority, the area experienced a significant 70% decline in tourism revenues, amounting to approximately $584 million in losses following Hurricane Helene. Many establishments in the food and beverage sector are still navigating closures and operational limitations, which have persisted into December. Similarly, Wicked Weed Brewing also announced the indefinite closure of one of its brewery locations in response to the storm’s fallout.

Founded in 2012 by John Washburn and Brian Shanks, Bold Rock has grown from its origins in Nellysford, Virginia, to becoming a notable craft cider producer with taprooms across Virginia and North Carolina. The Asheville taproom, which opened in 2021 at 39 North Lexington Ave., represented a significant investment in the local market. While the Asheville location is closing, the Mills River and Charlotte taprooms, along with the Virginia cidery, remain operational, and Bold Rock cider continues to be available for retail purchase throughout the region and across several states. For further information, customers are encouraged to visit the company’s official website and social media channels.

The impact of severe weather events such as Tropical Storm Helene can reshape local economies, particularly in tourism-dependent regions like Asheville. The closure of local businesses, including restaurants and breweries, not only affects jobs but also diminishes the vibrant community atmosphere that attracts visitors. Knowing this context helps in understanding the operational challenges faced by craft beverage companies, which must balance local sourcing with external pressures such as natural disasters and market competition. Bold Rock’s decision serves as an example of these broader economic and environmental challenges.

In summary, the closure of the Bold Rock taproom in Asheville is a poignant reflection of the broader impacts of Hurricane Helene on the local economy. With significant revenue losses reported in Buncombe County and other local businesses grappling with similar challenges, the situation underscores the precarious balance that establishments within the food and drink sector must maintain. As Bold Rock adjusts its operations, the resilience of the local community and its businesses will be pivotal in navigating these turbulent times.

Original Source: www.citizen-times.com