Mazda 6e Set to Launch in Thailand by 2025 as Part of EV Expansion

Mazda plans to launch the Mazda 6e in Thailand in 2025, following its debut at the Brussels Motor Show. The vehicle’s introduction is part of Mazda’s expansion of its electric vehicle lineup in Southeast Asia. The company is also investing significantly in its Thai manufacturing base and aims to address sales challenges in China by accelerating its shift towards electric vehicles.

Mazda has announced the introduction of the Mazda 6e, also referred to as the Mazda EZ-6 in China, in the Thai market set for 2025. This model was first revealed at the Brussels Motor Show on January 10 and is slated for a European launch later this year. As demand for electric vehicles rises in Thailand, Mazda aims to expand its EV lineup with this new offering.

The Mazda EZ-6, which debuted in China on October 26, 2024, has already achieved sales of 2,445 units in November, making it one of the top-ranking mid-sized new energy sedans. This model is built on Changan’s EPA hybrid platform and is available in seven different configurations, ranging in price from 139,800 to 179,800 yuan (approximately 19,300 to 24,800 USD). The vehicle is offered in battery electric (BEV) and extended-range electric (EREV) forms, boasting significant range capabilities and advanced features.

In alignment with its expansion strategy, Mazda and its Thai division are investing 5 billion Thai baht (approximately 148.37 million USD) to bolster their manufacturing base in Thailand. With an annual production capacity of 100,000 units, the facility will primarily focus on compact SUVs for export to Japan and the ASEAN markets, as well as for local sales within Thailand. Mazda plans to introduce five electrified models by 2027, with the Mazda 6e being a key component of this plan.

Mazda is currently facing hurdles in the Chinese market, where Changan Mazda reported sales of 6,604 vehicles in January 2025, marking a year-over-year decline of 28.28%. This continuing downturn reflects broader market challenges affecting its share. In response, Changan Mazda is accelerating the shift towards electric vehicles and optimizing its gasoline-powered models through updated pricing and marketing strategies.

In summary, Mazda’s entry of the Mazda 6e into the Thai market in 2025 marks a significant step in its strategy to enhance its electric vehicle portfolio amidst the expanding EV demand in Southeast Asia. The investment in local manufacturing and plans for multiple electrified models illustrate Mazda’s commitment to the region. However, challenges in the Chinese market necessitate a refined approach towards sales and production that includes a focus on electric vehicle offerings.

Original Source: carnewschina.com