Asus Laptops Capture 40% of Egypt’s Market Share, Driven by Gaming Demand

Asus holds nearly 40% of Egypt’s laptop market, with annual sales at 500,000 units. The company has seen a surge in demand for its gaming laptops, particularly the SCAR series. Factors such as a young population and increased gaming during the pandemic bolster the market, prompting further investments from Taiwanese brands.

Asus laptops dominate the Egyptian market, capturing nearly 40% of the share, according to CNA. German market research firm GfK indicated that annual laptop sales in Egypt have reached around 500,000 units, with Asus leading, followed by Lenovo and HP.

Kung Huan-tse, Asus’s product manager for Egypt, noted that the number of online gamers in the region surged during the pandemic. He highlighted the popularity of the company’s Republic of Gamers Strix SCAR series laptops, which are specifically designed for gamers, and emphasized the high-end specifications of this year’s model.

The SCAR series laptops feature advanced graphics cards and processors, improved cooling systems, and a tool-free design for easy maintenance. Kung mentioned that the typical laptop replacement cycle is four to five years and expects a rise in demand as consumers seek upgrades in the current “post-pandemic upgrade wave.”

Young Egyptians favor laptops that effectively balance productivity and gaming features, resulting in gaming laptop sales jumping significantly, accounting for over 50% of Asus’s total sales in Egypt since the latter half of last year.

Scully Wang of the Taiwan External Trade Development Council pointed out that monthly laptop sales of Taiwanese brands in the broader Middle East exceed those in Egypt by more than tenfold, indicating the need for higher-specification models to maintain competitiveness.

Micro-Star International Company has recognized Egypt’s potential as a market, bolstered by its youthful demographic, and plans to expand investment in the region, including enhanced marketing efforts and providing laptop inspection and repair services.

Asus CEO Samson Hu projected a 30% increase in the company’s global personal computer revenue for the second quarter, alongside expectations for heightened demand as PCs with AI capabilities become available and the end of Windows 10 support approaches in October.

In summary, Asus laptops are leading the Egyptian market with a substantial share, driven by a rise in online gaming and consumer demand for high-performance devices. The strategic focus on improving product specifications and addressing local market preferences positions Asus favorably. The expansion of Taiwanese brands in Egypt demonstrates potential for growth amid increasing competition in the Middle East. Overall, the market presents promising opportunities as consumers anticipate significant upgrades in their technology.

Original Source: www.taiwannews.com.tw