Dodai: Pioneering Electric Motorcycle Transport Revolution in Ethiopia

Dodai is transforming urban transport in Ethiopia with electric motorcycles that reduce costs and enhance delivery services. Founded by Yuma Sasaki in 2022, the startup uses lithium-ion batteries for superior performance and aims to establish a battery-swapping network to further lower entry costs. With strong investments and local partnerships, Dodai is positioned for significant growth in the electric vehicle market.

In Ethiopia, where access to electricity is limited for a significant portion of the population, Dodai is initiating a transformative shift in urban transport and last-mile delivery through electric motorcycles. This local startup has swiftly emerged as the leading electric vehicle (EV) manufacturer in the country, significantly impacting the electric two-wheeler market within just a year since its inception.

Founded in 2022 by Japanese entrepreneur Yuma Sasaki, Dodai presents a solution to both energy and economic issues in Ethiopia. Rising fuel prices and maintenance expenses have burdened small businesses; thus, Dodai’s battery-powered motorcycles, which feature reduced operational costs and reliable performance, are becoming increasingly appealing. Despite their price of approximately $1,800—$500 above competitors—these motorcycles offer exceptional range and minimal maintenance, as demonstrated by business owners like Kibrom Hagos from Sheger wedding store.

Dodai initially targeted business clients, including the Ethiopian Postal Service, which partnered exclusively with the startup in 2023. This strategic focus helped the company establish a strong market presence even before attracting attention from the broader public.

The advantage Dodai holds over competitors lies in its use of lithium-ion batteries, providing superior performance and longevity compared to the lead-acid battery alternatives employed by many Chinese firms. As noted by climate entrepreneur Sam Rosmarin, the demand for reliable electric motorcycles among delivery services further highlights Dodai’s competitive edge. Furthermore, Dodai is tackling bureaucratic hurdles by establishing partnerships with service providers like Beatrix to streamline motorcycle registration and assist gig workers in navigating public systems.

In addition to its current offerings, Dodai is delving into battery swapping technology, with plans to launch 100 battery-swapping stations across Ethiopia by the end of 2025. This initiative aims to facilitate quick battery exchanges, a crucial advantage for gig workers lacking personal charging setups. While a prior collaboration with Ethiopia Investment Holdings has been halted, Sasaki is unwaveringly committed to independently advancing this project, which could substantially lower entry costs for new riders.

To support its operations, Dodai has acquired $7 million from Japanese investors and seeks an additional $10 million to finance the battery-swapping initiative. Sasaki credits the extended investment perspective offered by Japanese backers as essential for overcoming Africa’s unique regulatory challenges, further affirming the company’s adaptability to market demands.

Dodai’s progress symbolizes a commitment to addressing deep-seated challenges, including unreliable energy access and outdated regulations, through innovative strategies and local collaborations. As Ethiopia aims to advance its electrification journey, Dodai could serve as an influential model for electrified transport initiatives across Africa and beyond.

Dodai is revolutionizing transportation in Ethiopia by introducing electric motorcycles that address energy access and economic challenges. With its innovative approach, including the use of lithium-ion batteries and plans for battery swapping, the startup is positioning itself as a leader in the EV market. By leveraging local partnerships and responding to business needs, Dodai aims not only to succeed in Ethiopia but to provide a blueprint for future transport electrification in Africa.

Original Source: news.imotorbike.com