Nestlé Expands Maggi Air Fryer Range in the UK and Malaysia

Maggi has launched its Air Fryer Crispy Coating in the UK and Malaysia, enhancing the air fryer experience. With a notable increase in air fryer ownership, Nestlé expands its culinary offerings, providing new flavors and recipe mixes designed for healthier, convenient cooking. This initiative demonstrates Nestlé’s commitment to innovation in the food industry.

Maggi has launched its latest product, the Maggi Air Fryer Crispy Coating, aimed at enhancing air fryer cooking. With 33% of households globally owning an air fryer, there is a rising demand for convenient meal preparation. Nestlé is expanding its Maggi Air Fryer offerings in the UK and Malaysia to cater to this trend, providing diverse recipes and flavors dedicated to air fryer users.

In the UK, where air fryers are the third most popular cooking appliance and owned by 58% of the population, three new Maggi Air Fryer Crispy Coating blends have been added. These innovative coatings promise a delightful crispiness with flavors such as Crispy Southern Style, Crispy Katsu Style, and Crispy Korean BBQ Style, simplifying the process of achieving high-quality crispy meals at home.

Danielle McAreavey, Head of Marketing for Maggi UK and Ireland, stated, “Building on the huge success of Maggi Air Fryer Seasonings, these coatings are perfect for those wanting to inject some excitement into their everyday recipes whilst still creating healthy meals, quickly and easily.” This reflects a commitment to inspire consumers with varied recipes suitable for different occasions from entertaining guests to busy family dinners.

Simultaneously, in Malaysia, where 42% of households possess an air fryer, Nestlé has introduced a Satay variant within its Maggi Air Fryer series. The company has also adapted its existing marinade mixes for air fryer use, simplifying meal preparation to two steps: marinating and air frying, while ensuring an authentic flavor profile.

Nikhil Chand, Head of Food Strategic Business Unit at Nestlé, remarked, “Maggi, the world’s leading food brand with highest household penetration, has always been at the forefront of food innovation for decades.” He highlighted that the air fryer range is part of Nestlé’s significant initiatives aimed at driving innovation and modern cooking solutions, which are expected to contribute substantially to annual sales.

Building on the success of air fryer cooking solutions in markets like Australia, New Zealand, and China, Nestlé is utilizing its expertise in flavor development to enhance the air fryer experience. Swen Rabe, Head of the Nestlé Research and Development Centre for Food in Singen, Germany, affirmed, “These recipe mixes are just the latest examples of our ability to drive innovations that meet demand for modern cooking solutions like the air fryer.”

In conclusion, Nestlé continues to innovate within the culinary sphere with the expansion of its Maggi Air Fryer product line in the UK and Malaysia. The introduction of specialized crispy coatings and adapted marinades reflects a strong commitment to meet the increasing demand for convenient meal preparation using air fryers. With strategic marketing and recipe variety, Nestlé positions itself effectively within modern cooking solutions, contributing to its growth in annual sales.

Original Source: supermarketnews.co.nz